November is one of the most anticipated months of the year for all people. The weather is nice and cozy; romantic movies are in vogue, and for our purpose of this blog, Black Friday is happening. People everywhere were waiting for superb Black Friday offers from their favorite brands. Whether a massive discount on a phone, free shipping on a laptop, buy one get one, etc. IT IS THE MONTH WHERE COMPANIES GO BIG ON SALES. To businesses, Black Friday is a golden opportunity to boost sales and increase loyalty. But how to do it? In a month filled with many competitors already seizing Black Friday to reach many audiences, what are the ways to stand out? In this blog, we'll be detailing the ways how not only increase sales but use Black Friday as a means to maintain and increase loyalty. So please keep reading to learn more about it.
First, a quick introduction to Black Friday.
Wikipedia states that Black Friday is a colloquial term for the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season in the United States. Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight, or even on Thanksgiving.
From here, we can see that Black Friday is used globally despite starting in the USA. As shown in these statistics, Businesses made an estimated $30 to $40 billion in sales during the 2021 Black Friday.
Bottom line, Black Friday = Great Success. Businesses will do all it takes to achieve their target, so how will you situate yourself as a reliable and robust brand?
1- Optimize your Website
Most people do their online shopping using their phones, and when it comes to Black Friday, marketing firm Criteo reported that
Roughly 40 percent of Black Friday online sales were made on mobile devices. Here, you must ensure that your website ranks in Google Search. Customers on Black Friday are using search engines heavily, looking for the best deal, so if your website lacks the right keywords, your brand won't have a spot on Google's front page.
One note to add here since Black Friday is the month when customers rush down to see all deals you have to offer, ensure that your website can handle high traffic from holiday shoppers.
2- Offer Free Delivery
Whether you have a website or loyalty app program, free shipping has always been high on most customers' wishlists. However, Black Friday is the perfect time to offer this incentive. Offering free shipping on such occasions can stand out, which compels people to buy from you if you give them free shipping.
3- Provide irresistible deals to long-term customers.
For those current customers who maintained their loyalty from the beginning of your business, it's time to show them appreciation and reward them accordingly.
By offering exclusive deals or discounts, customers will be more than satisfied, and you as a brand will achieve customer retention for the Black Friday season and in general.
4- Minimum spend rewards
Creating rewards when spending a specific amount is an alluring method to keep the customer returning.
Example: Spend over 200 EGP, and get free shipping.
Minimum spend rewards significantly increase conversion rates and encourage customers to spend more money with a business.
5- Create a sense of urgency
Creating a sense of urgency is the best way to increase Black Friday conversions. It's essential to cultivate FOMO or the fear of missing out (on) anything fantastic.
People are waiting for Black Friday, but sometimes life can get busy, so remember to include the number of days left when you run advertising campaigns.
6- Upgrade your loyalty perks
The Black Friday/Cyber Monday run-up is an excellent time to change your rewards and update your loyalty perks.
The more updated and renewed loyalty perks are, the better chances you get more loyal customers. You can entice customers into your store by offering them member-only specials.
Yes, the Black Friday season is hectic. the competition is ruthless, but you can use all the tools and means to elevate your status, increase sales and maintain customer loyalty with a few steps. Get Ready, plan everything accordingly, and good luck.