One of the many complex things all of us face is decision-making. Whether we got into the right school, bought the right product, or moved into the right city. In short, decisions define our lives. With that in mind, the future is vague, and no one can tell you what will happen in 5 seconds (unless they have precognition powers.

Yet, some things can be considered a given. A grey sky and intense weather indicate a rain might be coming. These "obvious" things come from the deduction. Deduction comes from knowledge; what makes a business thrive is obtaining all information and utilizing it to maximize profit.

Enters Data analytics, the ultimate tool that helps businesses understand their work from A to Z.

Its Dashboard, powered by AI, shows the highs and lows of business transactions.

To make informed decisions, you need to understand how Data analytics work. So here are its four types.

1- Descriptive Analytics

This type of analytics summarizes and appealingly highlights current and historical data. Companies can also use it to generate reports, KPIs, and business metrics to track performance and other trends, which assists them in understanding what has happened to date.

2- Diagnostic Analytics

In diagnostic data analytics, data is examined to determine how and why something occurred.
Furthermore, it uncovers correlations between variables and determines causal relationships by comparing coexisting trends.

3- Predictive data analytics

Predictive analytics is one of the most commonly used categories in data analytics. They are used by businesses to predict future trends or events, correlations, and causes.
Predictive analytics check the historical data along with industry trends, and from here, it is possible to estimate what the future may hold for your business.

4- Prescriptive data analytics

Predictive analytics forecasts potential future outcomes. It is characterized by graph analysis, simulation, complex event processing, neural networks, recommendation engines, heuristics, and machine learning.


Imagine having all the recipes to create a tasty meal but you don't have the instructions. That's Data analytics (weird analogy, yet you get it.) Data Analytics is vital because it transforms all incoherent and raw data into something significant. Business success comes from knowing each detail that could happen or will happen. It's about understanding industry trends and habits and keeping up with wins and losses. It's time to leverage your business to another level with Data analytics.

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