Loyalty Apps are here to cause a shift in maintaining customer retention. According to Statista, The entire customer loyalty management market worldwide is valued at more than 5.5 billion U.S. dollars and is expected to surpass 24 billion by the end of 2028. To say that loyalty apps are considered a safe bet is an understatement, as most sectors utilize the power of loyalty apps to their advantage.
A prime example of its widespread is seen in the restaurant field, with 57% of restaurants offering rewards and loyalty programs, as stated by Paytronix and PYMNTS' 2022 Restaurant Friction Index.
As discussed in the F&B blog, opening restaurants are booming right now, and business owners can now transform their blueprint into reality.
It takes lots of effort to keep a restaurant up and running, like choosing the right location, hiring the staff, creating marketing strategies, and spreading the word to customers; Business owners must be alert and aware of every minor detail to ensure the restaurants' success.
One of these details is luring the customers back to your business by offering them excellent services which leave a positive, long-lasting impression. To guarantee customers return to your restaurant, and based on the statistics listed above, you should apply a loyalty app as it is an integral part of your longevity.
Loyalty apps aren't limited to offers and discounts; they hold superb features that assist your business in going above and beyond.
For example, Loyalty apps provide business owners with detailed insights into consumer behavior, most frequent orders, and reviews.
So how to use these features, and what are other benefits gained by loyalty apps?
1- Getting Discovered
Let's look at it as if you are launching your restaurant. You need vigorous campaigning and intensive online and offline marketing to be visible and raise awareness about your work. Google states that 89% of dining research is done by mobile before visiting a restaurant. By applying a loyalty app, your business will be more discoverable.
On the other hand, what if you're launching another branch to your already existing restaurants? You can promote its opening by providing limited-time offers and discounts on the occasion of the new launch.
Either way, Maximum visibility is achieved quickly.
2- Increasing Sales
Good food and a place filled with good mood sure satisfy clients, but including special offers and rewards in loyalty apps guarantee clients to come back a visit soon to your restaurant.
More visits = More boost in sales.
It's a win-win for both parties.
3- Building a Strong Bond With Your Customers
Let's talk Domino effect. One benefit leads to another benefit, and that other benefit causes actions that lead to another benefit until everything falls into the right place.
Loyalty apps provide visibility, and customers will be more connected to your restaurant when you use that opportunity to have excellent service and worthy offers.
If people have a positive experience at your restaurant, they are more likely to come back, and a strong loyalty program combined with your warm hospitality will serve as the cherry on top.
4- Promoting Your Business
Simple word-of-mouth advertising can draw more customers to your restaurant. Customers can be made happy via loyalty programs, and satisfied customers are frequently the easiest source of word-of-mouth advertising for your company. Customers are more likely to refer friends and family to you if they are pleased with your service and loyalty program.
5- Sharing Exclusive Offers
One of the many features of loyalty apps includes AI-powered data analytics. These data can help you see all about your customers, from comments, how many times they visit your restaurant...etc.
You can use all the collected data to create tailored ads by giving your consumers the impression that they are in the top tier, so you should share exclusive content, news, and deals with them using a mobile loyalty app. In addition, you can give them a voice by using forums, social media, and feedback forms.
It's time to jumpstart your business. Don't keep the customers hungry for the good food and amazing offers. Loyalty apps are crucial to elevating your business status, so why waste time worrying while all the evidence you need to succeed is right there? Be present & go with the time.