Cosmetics and beauty products have always played an essential part in people's lives. Think of young kids playing with barbie's make-up kit to the movie industry using all sorts of cosmetics and products to transform fictional characters into reality to everything in between, including skincare and haircare. The beauty industry is getting more vigorous and extensive, from Mattel to Revlon, Sephora, Fenti, and more. According to earthweb, the organic market for beauty products alone is expected to achieve more than $22 billion globally by 2024; it's safe to say that all small businesses who are hesitant to enter the beauty game can now let out a sigh of relief.
Since the beauty industry has many venues for creating massive advertising and marketing campaigns, what compels companies to dive into implementing loyalty apps? What more straightforward answer do you need other than accessibility and increased customers?
Time has proved that loyalty apps give the customers the easiest way to purchase products without facing difficulties and provide companies with unlimited access to understand their customer's behavior and interests and know all flaws so it's fixed at the nearest time.
When it comes to beauty products, its customers keep on growing daily, and companies do their best to maintain customer retention by applying offers, discounts, exclusive membership, and more.
The data collected from loyalty apps can tell you a lot of what the customers are looking for, and with that, you can implement ads on specific dates and days.
For example: here’s how MAC Cosmetics used Valentine’s Day to do promotions.
Loyalty apps are a great way to promote different products in the beauty industry, where multiple types of communities and products are marketed.
Let's dissect the community aspect.
Suppose we look at one of the most successful make-up brands now, Fenty Beauty. What elevates their brand is how they understand the customers' issues when finding the right shade.
Fenty's launch was super successful due to the many years women complained about not feeling seen, the lack of dark skin foundation, and the low quality of ingredients.
So through extensive and highly publicized campaigns, along with launching their application in the Apple store, Fenty became the go-to brand for diverse, high-quality makeup.
Their app, when talking from UX/UI standpoint, it had a sleek and seamless design which made accessing more products easier and customers more engaged.
From the sales standpoint, incorporating loyalty apps helped them advertise their products better and make irresistible offers, which made clients more eager to buy the products before the sale ended. This resulted in achieving the grand success of the launch of a beauty brand.
Now for the diverse aspect, if we discuss the beauty industry, you might think it's only cosmetics, but in reality, there is more to it than meets the eye.
Hair products: This type of product has tons of customers lining up. For instance, Dove's campaign for their hair product addresses all kinds of hair.
Skin products: Many companies create a line of skincare products that are completely 100% and suit all skin types, e.g., Bubblz from Bath & Body Work's offer on their skincare package
Due to the decrease in toxic masculinity, we see the rise of enabling men to have days off and care for themselves mentally and physically. Companies have started to emphasize their men's line of products (there is no shame in taking care of yourself) seems to be the underlining message.
What is the main takeaway of this information?
The beauty market is booming, and if you're a small company that wants to launch its business or looking for ways to increase customers, you have open gates to success.
One of these gates is loyalty apps. Here's how to use loyalty apps for brand recognition and why it is essential to access new customers.
#1: Easier Purchase for Customers
Applying a loyalty app to your brand helps your customers buy the product quickly.
All they have to do is download the app, search for the product and buy it without spending so much time wandering in the make-up section looking for the perfect shade.
#2: Accurate Insights on their Purchase History
Imagine getting the key to your customer's mind; now you know what product he usually buys and how often they buy from you. From here, you can make an exclusive offer for him or give particular reward/points he can redeem later, which leads to
#3: Increase in Brand Loyalty
It's known that most customers don't buy from the same brand until the brand provides a trustworthy product and evokes a tone of friendliness.
Customers like to feel seen and appreciated and all their demands met.
By creating offers, promotions, and tailored ads, they will likely buy from you often.
Based on the many examples provided in this blog it doesn’t even touch the tip of the iceberg.
You see, the beauty industry is such a profitable field, and due to its diverse products, it touches lots of target audiences of different ages, safe to say that by entering the beauty game and making a loyalty app, you’ll have unlimited resources and access to making your business a goldmine.
No matter what the size of your company is, Loyalty App is a smart, quick, and efficient way to succeed.