Advertisers and business owners must be on their toes when creating sensational marketing strategies. Still, the problem facing many marketeers boils down to a lack of attention and patience.
The ultimate goal of being marketable is to be memorable, but the villains of the day are a lack of focus and an increase in apathy.
We need to face the ugly truth first.
The key to customer satisfaction is getting their interest, which leads us to unveil the ugly truth.
People are now more impatient and quick to lose focus.
It seems absurd to think that; however, the truth is, according to a survey done in Uk, shows average person grows frustrated after waiting 16 seconds for a webpage to load and 25 seconds for the traffic signal to change.
In this survey, which is done by testing 2,000 British adults, all of the luxuries of modern life have made most people incredibly impatient — across almost every aspect of their lives. Three-quarters of those surveyed said they believe the dominance of digital technology, such as smartphones and on-demand TVs, is to blame for this ever-growing lack of patience.
Another thing to note: a study from Microsoft in 2020 showed that the average attention span for the notoriously ill-focused goldfish is nine seconds. As of now, people generally lose concentration after eight seconds.
While this study might not be entirely factual, you might need to keep it in mind when creating a strategic marketing plan.
That's a lot of information to digest; from the look of it, people blame technology.
Despite its flaws, the internet and modern technology made people's lives easier.
And when talking about using technology to increase customer retention, you must put yourself in their shoes, think about how they feel, and understand their needs.
So What is Customer Retention?
Wikipedia defines it as the ability of a company or product to retain its customers over some specified period. High customer retention means customers of the product or business tend to return to, continue to buy or in some other way not defect to another product or business, or to non-use entirely.
In other words, It's a metric that measures a business's ability to keep customers over time.
This is one of the essential parts of keeping your brand afloat and peaking.
To keep the boat of your brand running, here are key elements to help you be in the A Game.
1. Create Engaging Content
Now, most people would argue if you put the main objective of the ad, you will get the most attention. In some cases, it might be true. However, this type of storytelling differs depending on the medium. If it's in video format, make the content precise, light, and relatable, and funnel everything down to your main point.
If it's a pop-up, like a notification or a picture on GDN, make sure to have the message clearly and directly.
2. Choose Eye-Catching Visuals
The eyes don't lie, chico
People believe what they see, so make your visuals POP to grab as much attention as possible. Don't be afraid to get creative and innovate. With pictures and videos, not only can you convey your selling message but create a feeling. Take a look at how Coca-Cola uses its visuals to sell soda, but that's not what gravitates people towards Coca-Cola; it's the happy tone of voice.
3. Use Digital Marketing to Advertise to Certain People.
People like feeling unique. They want to feel seen and appreciated, so create an ad that speaks to them directly. Use the data you gathered from Facebook, Instagram, and the Loyalty app to tailor the most specific, targeted ad, which makes them not resist your brand.
4. Keep their Interest By Storytelling.
The key to exciting content and maintaining customer retention is to keep the customer more invested in your brand.
The copywriting used in social media content or ads played on tv must have an exciting story and memorable slogan that keeps the customer invested. You can use a jingle or brand ambassador that reflects the customer's life story.
For example, Vodafone hired Amr Diab in Ramadan 2022 to sing in their ad, which tells the story of two young lovers' journey; subtly, they implemented Vodafone's services to serve the story. Two birds, one stone.
5. Reward loyal customers.
Here's the real deal. Customers want attention, validation, and rewards as they should. They have been loyal to your brand for a long time, recommending your services to their friends and family. They are the pillars of your success. By rewarding them or giving them a special discount for their loyalty, you're
A) showing that you see them and create a personal bond
B) preserving that existing relationship with them, and from here, you have an advantage the competitors won't own... Consistency.
Think of customers like family. With each year, their interest, demands, and behavior change. Life keeps people busy, making them quick to forget. And to avoid going into oblivion, you only need a little care.
Do your research, use your collected data and keep up with the zeitgeist for everlasting success and an ultimate loyal customer base.