You could be offering the top loyalty program in town, but if you don't promote it properly, you're more likely to miss out on maintaining your customers, landing new leads, warming up prospects, or even end up losing money down the line. But don't worry, as we have got you covered on how to promote a successful loyalty and rewards program.
#1: Promote your loyalty program across channels
There are different channels you can leverage that will yield impressive results; you can promote your loyalty program via social media, push notifications, website, emails, or SMS. When you use loyalty software, it makes it easier for you to collect your customer's emails or phone numbers and understand their behavior. Accordingly, you can reach out to them later whenever you have any promotions or rewards that are tailored to their preferences or needs. 📩
Remember that the majority of the customers (59%) are more likely to sign up for a loyalty program if it has a smartphone app.
#2: Encourage word of mouth and referrals
In most cases, referrals are completely free. Organic conversations, reviews, and feedback can't be literally purchased. That's why word of mouth and referrals have not-so-hidden power, and turning them into brand advocates is something that happens without any kind of sales pitch or sleazy hacks.
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”— Mark Zuckerberg
With the help of a loyalty program software, you can attach a referral reward to it that automatically rewards an existing member after a referee joins your program as well or makes his first transaction 🥳
#3: Leverage visual graphics
Display advertising is vital for promoting your loyalty program. In fact, it stimulates your customers to signup for your rewards program by demonstrating the idea and benefits in a catchy and compelling way.
You should make what your rewards program is about, as well as how customers can redeem the benefits and sign up for it through visual graphics and display advertising.
Also, you should educate your employees, cashier, or waiters about it, so they can communicate it with the customers while interacting with them on a daily basis and share how to make the most out of it.
Final words
Many of the entrepreneurs and business owners who incorporated a loyalty program into their strategy have put their hearts into it, but sadly, it was in vain.
Because they haven't mastered the "how to promote your loyalty program" game. 😥
Like most business owners, they get caught up in the grind of growing their brand and maximizing their sales.
But when they do take the time to promote their loyalty program right, they notice huge giants.
There are tons of other different advertising options that you can use, but we meant to tap into these three ways mentioned above as they have proven to be simple (yet essential) and also applicable for almost every business, and if done right, congratulations! Your loyalty program went live and will create some buzz that your customers are ready to engage with in the best way possible. ⚡
What unique ways are you using to promote your loyalty program? 🤩
